Tip of the Day: Add Subject Line and More to Your Email Links

Yes, yes I know you are eagerly awaiting my Picks of the Week, but  I came across this little gem and had to share!

You know “Email Me” links, right? The links that open with a new email message in your default email program when you click on them? Well, if you don’t know what I’m talking about click here.

If you have these links on your website or are using them in html emails, you can do so much more than just add your email address.

While working on a project for Network for Good, I saw a trick for tracking email links in email campaigns. Email links can’t be tracked by Network for Good’s EmailNow service like website links can, so nonprofits were having trouble knowing who was opening their campaigns and clicking on those links. If you have ever run an email campaign, you know tracking open and action rates is very important. The smart people at Network for Good suggested adding a subject line to the email link. That way when you receive an email with that particular subject line, you know someone has clicked on that link. Brilliant!

It’s not foolproof for tracking, of course, but it also has so many more uses. If you have several “Email Me” links on your website, you can sort them more easily by adding a subject line based on where the link is located on your website. For instance, say yourorganization is having a fundraising party, and you have a link to contact you for more information about the party. Add the subject line, “Send me more information about the party!” to your link and you will be able to sort that email easily from your general inquiries and be able to respond more quickly.

I can tell you are as excited as I am about this, but there’s more! I started looking into this and found you can also add multiple email addresses, Cc’s and Bcc’s and the actual body of the email itself. Now, you don’t have to worry about forwarding emails to your co-workers. And if you have questions for the sender, like for an RSVP, put them in the body of the email and the sender can add the information without typing it all out themselves.

So, let me quit gabbing about it and tell you how it’s done.

First things first. You need to know how to add a a regular email link. For the sake of time, I’m not geting into the actual html code. If you need the code please ask me. Most website editors have a visual editor similar to Word which makes adding links very easy.

[Just in case, please know that wherever I have "yourname@yourcompany.com" you are to replace that with your email address.]

  1. Highlight the text you want to use for the link. Like “Contact Me” or “Email Me”
  2. Click on the link icon in the tool bar. (Looks like a chain link usually)
  3. In the space provided for the url type mailto:yourname@yourcompany.com

To add a subject line, type:

mailto:yourname@yourcompany.com?subject=I want more info! [or whatever you want your subject line to be]

To add another recipient, type:

mailto:yourname@yourcompany.com,bob@another.com,sue@another.com

To add a Cc or a Bcc, type:

mailto:yourname@yourcompany.com?cc=bob@another.com
mailto:yourname@yourcompany.com?bcc=bob@another.com

To add a body, type:

mailto:yourname@yourcompany.com?body=Please send me more information about the upcoming event.

Now, to put these all together you need to add the & sign between each item to separate them.

mailto:yourname@yourcompany.com,bob@another.com,sue@another.com&subject=I want more info!&body=Please send me more information about the upcoming event.

To see what this all looks like, click here. (I only use that att.net address for testing purposes and rarely check it.)

I have already inundated you with email links, so you know where to reach me if you have any questions, or you can always use the comments section below.

Thanks for reading!
Kris

Have a topic you would like me to blog about? Recommendations? Think this post was great or awful or just so-so? Let me know in the comments section!

One Response to “Tip of the Day: Add Subject Line and More to Your Email Links”

  1. Mixed Links: Good Stuff for Nonprofit Communicators says on :

    [...] cc and bcc. Check out this blog post by my assistant (and little sister), Kristina Leroux Brown: Tip Of The Day: Add Subject Line and More to Your Email Links to find out [...]