Getting the Most Out of Facebook Pages

*Note: I am going to use the word “brand” to mean your Facebook page (that thing on Facebook you set up for your organization) to help differentiate it from your personal Facebook profile (that thing on Facebook you use to play Farmville and wish your friends “happy birthday”). If you think the word “brand” is too markety sounding, then substitute it for organization, cause or business.

So, you set up your Facebook page and are getting some folks to like your page. You’ve read the million blog posts and articles on how you have to post great content and engage people in order for your page to be a success. You have a plan, but you aren’t quite reaching everyone you want to reach. What can you do? Use your page like you would your personal profile! Here’s how:

Don’t be a spammer. I am going to give you some tips to help you get your brand out there, but I am hoping you won’t use those tips to spam other pages. Spamming is ugly. Don’t be ugly.

Find where your audience IS hanging out on Facebook. Think about the kind of person you really want to reach. Now think about other pages those people like already. Chances are, they are pages you are already personally involved in – just not as your brand.

Like those pages as your brand. How do you that? Simple. You can use Facebook as either your personal account or your page account. Follow these steps: 1. Switch to your page by clicking on “Account” then “Use Facebook as Page.”

2. If you are an admin of more than one page, find the page you want to use and click “Switch” button.

3. Now search for those pages you are interested in and “like” them as your brand. (You can’t make friends with people as your brand, but that’s a little creepy anyway.) You can then comment on those pages using your brand. For those of you easily confused, you can tell whether you are using your brand or personal profile by looking at the thumbnail picture before you comment.

Unless, of course, you used the same picture for your page as your did your personal profile. Then you're on your own, buddy.

Now. Like I said before, do not abuse this feature. Post relevant and helpful content and don’t try to sell yourself. You’re just part of a conversation. This isn’t a bullhorn.

Bonus! If you ever want to post to your page as yourself, you can do that too! Make sure you are using the page as yourself (go back to “Account” and switch back) Go to your brand page, then click on “Edit Page”

Then go to “Your settings” and see below:

Now you can do this:

Red arrow: Brand - Blue Arrow: Me

As you can see, I went a little crazy with SnagIt today. Let me know what your Facebook tips are in the comments section.

Thanks for reading,

Have a topic you would like me to blog about? Recommendations? Think this post was great or awful or just so-so? Let me know in the comments section!

4 Responses to “Getting the Most Out of Facebook Pages”

  1. Kris says on :

    And for some reason, even though my pictures are centered in my editor, they are not centered here…

  2. Betsy Baker says on :

    Hi Kristina,
    I didn’t realize it was so easy to “like” a page as your brand page. That’s really cool and a very useful feature. Thanks for posting! It’s “how-to” posts like these that I’m most appreciative of. :)

  3. Kris says on :

    Thanks for reading, Betsy! Facebook changes so much, it’s hard to keep up with what you can and can’t do.

  4. Posting as Your Profile or Your Page on Facebook says on :

    [...] this question so often, that I asked Kristina if she would re-post this tip she shared on her blog last week. She’s tailored this version to nonprofits for us.   [...]